2013 HomeFinder.com Agent Makeover Sweepstakes winner, Jim Mackenzie, with Blue Diamond Realtors, LLC, in Ellettsville, Indiana, has been a real estate agent for five years. Jim recaps his Agent Makeover experience below, and shares what he gained during his business and style makeover in Chicago, from September 18-20, 2013.
What were your motivating factors to enter the sweepstakes? I entered the HomeFinder.com Agent Makeover Sweepstakes to improve my business and to keep progressing in the real estate industry.
In general, what aspect of your business plan most needs a makeover? My online presence, my website’s SEO, where I am appearing on Google, and how I am reaching potential clients in my area.
What part of your business do you need the most help with? Using target marketing to find more buyers. I learned my website is too general and I need to add keywords and make sure my site is search engine optimized. I need to set my goals and write them down so I can easily refer back to them. HomeFinder.com’s Single Property Websites will broaden the reach of my listings and ultimately benefit my sellers.
What aspects of digital marketing do you think you can best apply to your business? Ensuring my website is search engine optimized. I have a great website, now I need to make sure my target market can find it on Google.
What was the most valuable piece of style advice you took away from the makeover? Don’t be afraid to consider a style and style of clothing, that you haven’t worn before!
How will your style makeover help to improve the business side of your business? I learned that a professional image will help me be taken more seriously as a real estate agent.
What was the most exciting part about your style makeover? The reminder to pamper myself more often, so that a feel good attitude becomes a more prominent part of my day-to-day routine.
What was your favorite part of the trip and what was the most important thing you learned? One of my favorite parts was dinner the first night at David Burke’s Primehouse, where all the winners were able to meet each other, the HomeFinder.com team and business coach, Mike Lindstrom. The most important thing I learned was, as an old dog be willing to learn new tricks.
Is there one thing you can’t wait to hit the ground running on when you return home? I can’t wait to call my website developer tell them what my website needs and what I want. Before, I didn’t know what to tell them to do, and now I can go back to them as the expert and have them implement these changes.
Learn more about the 2013 HomeFinder.com Agent Makeover Sweepstakes here.