As leader of your brokerage, helping your agents maintain a consistent online presence is key to growing your business. Ensure your team’s digital marketing efforts pay off by offering them insight into when their potential clients are online, who is searching for their listings, and tips on how your team can most effectively reach these homebuyers.
Do your agents know when their potential clients are digital home hunting?
Being online when home searchers are most engaged is a strategic way to ensure your team is the first to respond to these potential clients. Encourage your team to be available via phone or email during your state’s most popular search hour, to turn these online browsers into new clients. The below HomeFinder.com data indicates the most popular hour for online home searches, by state.
Do your agents know who is searching their listings?
Now that you know when home hunters in your state are online, do you know if your team’s digital marketing efforts are reaching them? Desktop and mobile device home hunters often search for different types of dwellings. Understanding the types of homes online home hunters are searching will help the effectiveness of your team’s digital marketing.
- Desktop home searchers are more often in the market for single family homes. 72% of all HomeFinder.com single family home searches were made from a desktop. When searching on mobile devices (including tablets), the number is only 67%.
- Tip: If the majority of your teams’ listings are single family homes, make sure company’s website has clear, concise text, a simple scrolling feature, and an easy search function. However, don’t exclude mobile and tablet users; make sure your website doesn’t have any Flash content (iOS devices do not support Flash), so mobile and tablet users can easily access your listings.
- Mobile device home searchers are browsing more frequently online for condos and townhouses. 33% of all HomeFinder.com condo and townhouse searches were made from a mobile device or tablet. When searching on a desktop, the number is only 28%.
- Tip: If your team specializes in condos and townhomes, make sure your website is mobile optimized so interested buyers can easily access your listings on the go. Add mobile friendly HTML5 features, which provide useful tools such as geolocation. The users’ Internet browsers will identify their location, making it easier for them to find your listings. Also, make it simple for mobile and tablet home hunters to reach your agents. Add click-to-call and click-to-email features to your website so potential buyers can reach them via their mobile device or tablet in one step.
Looking for more tips on how to build a successful brokerage? Watch how you can help your agents grow their digital relationships offline, here.