When Are Your Potential Clients Online?

As featured in the Wall Street Journal, HomeFinder.com * listing data shows there are five cities where early birds get the housing worm, and there are five cities where night owls wind down their day with a relaxing home search. Are you a real estate agent who falls in one of these markets? Be available to house hunters during these hours, so you are can turn these house hunters into potential clients.

Early Birds: These early rising home searchers start their day by scoping out the latest homes to hit the market. Across the U.S., 18.5% of all home searches are made from 4 a.m. to 10 a.m. Below are the top five cities with the most home hunters searching between 4 a.m. and 10 a.m. (local time), the average home data per city, and the breakdown of searches made on a desktop vs. a mobile device.

Night Owls: These nocturnal home searchers cure their insomnia by searching available home on the market after the sun goes down. Across the U.S., 11,4% of all home searches are made from 10 p.m. to 4 a.m. Below are the top five cities with the most home hunters searching between 10 p.m. to 4 a.m. (local time), the average home data per city, and the breakdown of searches made on a desktop vs. a mobile device.

*About: The HomeFinder.com listing data is from 2013 and the times are all local (i.e. when we define 4am-10am as “Early Bird”, it’s 4 a.m.-10 a.m. in the time zone that the city is in.) The percentages are those searches in that city that occur in the stated timeframe.

Looking for more solutions on how to succeed in the current market? Visit our Agents and Brokers page.

As featured in the Wall Street Journal article, Where House Hunters are Early Birds, by Sanette Tanaka

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