New VP’s consumer product review experience to help drive innovation and differentiation
HomeFinder.com, one of the fastest growing real estate Web sites, announced that Shannon Cullins has joined the management team as the Vice President of Product Management. Cullins brings more than 10+ years of experience in digital, business strategy, account management and client service to the role.
Cullins will spearhead the go-to-market strategy for HomeFinder.com’s new generation of innovative products providing unique online listing enhancement solutions for real estate professionals. With a focus on growing our Web and mobile footprint, Cullins and her team will play a critical role in expanding the product portfolio into new marketplaces, while continuing a principal commitment to customer service.
“Shannon’s reputation as a driven and strategic product leader makes her an excellent fit for our culture at HomeFinder.com,” says CEO Doug Breaker. “Her breadth of experience from client service to product to e-commerce provides a fresh perspective on how we can improve upon and expand the products that we offer home buyers, home sellers, agents and brokers.”
At her most recent role as Vice President of Product Management at Viewpoints.com, Cullins established the product management discipline at the company; led development of the company’s first API and content widget for third party content distribution; directly impacted key performance drivers (PPV, RPMs); and helped lead a major site re-design to improve consumer usability and performance.
Upon joining the HomeFinder.com team Cullins said, “I’m excited to help HomeFinder.com expand their already successful product suite, while promoting its continued growth in this challenging real estate market.” Further, Cullins is planning an aggressive product roadmap that, “provides agents and sellers the tools they need to be successful, and gives buyers the resources to help them find and have confidence in buying a home. Our goal is to be the go-to destination and resource for home buyers.”
Cullins has a Bachelor of Science in Psychology from Kenyon College in Gambier, Ohio and lives in Chicago with her husband and son.